The dealership was founded in 1958 (before Hawaii and Alaska were admitted to the union, current owner, Kim Bercher, says) by Gene and Doris Bercher. The Berchers had relocated to Ft. Smith from Chicago, and neither, according son, Kim, had been in the tire and auto service business.
The dealership is still in its original location in downtown Ft. Smith. (Tire Review/Akron)