Federal-Mogul’s Anco wipers received several new product and POS honors during the recent Automotive Aftermarket Products Expo (AAPEX) in Las Vegas.
The Anco Profile wiper blade was selected as the "Best New Product" in the AAPEX Packaging and New Product Awards. Judging was based on the product’s overall enhancement of the driving experience through improved vehicle performance.
In the Car Care Council Women’s Board Automotive Communication Awards competition, the Anco marketing team was recognized for development of POS posters and signage.
“These awards are representative of our significant investment in market-leading wiper products and highly creative and effective communication tools,” said Michael Proud, Federal-Mogul director of marketing for North America. “Our product development and marketing programs ultimately benefit our many trade partners, through increased brand awareness and customer demand, and consumers who choose Anco products to help protect their safety in all driving conditions.”