The Aftermarket Auto Parts Alliance focused on the changing aftermarket at its annual Sales & Marketing Forum Sept. 17-19, at the Plaza Marriott in San Antonio.
More than 60 marketing leaders representing more than 35 Alliance shareholders from the U.S., Canada and Mexico attended the event.
The main session featured presentations on the Alliance’s “Service is the Difference” program and the Aftermarket Jackpot 2015 Convention, which is scheduled to coincide with the Aftermarket Industry Week in Las Vegas this November.
A roundtable idea generation session on Communications & PR, Programs & Promotions, Service Center Programs and Training & Education was also included in the forum.
“We know the key to our continuous improvement of our marketing efforts will involve shareholders educating each other on best practices,” said Mauro Cifelli, the chairman of the Alliance Sales & Marketing Committee. “Over and over again, we have learned that shareholders are successfully putting programs together in their own markets and are eager to share with others on what has worked for them. By learning from their peers, shareholders will have additional marketing tools to better serve their customers and improve their profitability.”
