ACCC Plans Support of NTSW

The sixth National Tire Safety Week is slated for Apr. 22-28.

The annual event is part of RMA’s "Be Tire Smart – Play Your PART" program, launched in the aftermath of the Ford-Firestone tire recalls in 2000. NTSW gives tire retailers an opportunity to communicate with customers about the importance tire maintenance plays in vehicle and highway safety.

ACCC has some 1,120 member dealers across the U.S.

“We encourage our ACCC members to participate each year because the program gives them all the tools to set up a local promotion,” said Dave Crawford, ACCC’s director of marketing. “We order the material for the dealers to make it easy, and if promoted properly at the local level, the dealer can run a tire safety day at their location and attract consumers into their stores for a minimal cost, and help to build awareness when people need to get their tires replaced.”

Discount Tire & Service Centers has a new sponsorship deal with the Los Angeles Angels for the 2024 season. Discount Tire said this partnership will not only benefit its customers with season-long promotions and giveaways but will also support local non-profits.

"We're thrilled to launch this strategic partnership with the Los Angeles Angels," said Sergio Andonian, president, Discount Tire & Service Centers. "As neighbors, from Anaheim, we are dedicated to serving our local communities and providing quality tire & automotive service at the most competitive prices. Together, we look forward to making a positive and lasting impact in the communities. Add baseball to the mix, and with this winning combination, the possibilities are endless."