Hankook Nets Men's College Basketball Tournaments

Hankook Tire America Corp. is expanding its sports marketing efforts, with plans to advertise at nine college basketball tournaments this year.

Hankook signage will be seen courtside the nine tournaments, which will be broadcast nationwide on multiple television networks. Included will be the Ticket City Classic-Austin, CBE Classic, Charleston Classic, Puerto Rico Tip Off, Ticket City Classic-NY/NJ, Maui Invitational, Jimmy V Classic, NIT-Season Tip Off and the 2011 Showcase.

“We are excited to be working with men’s college basketball as an advertising partner in one of the most thrilling sports series available to American sports fans,” said Soo Il Lee, president of Hankook Tire America. “This sponsorship broadens our involvement in sports marketing and puts us in a prime position to gain brand awareness at a time when interest in college basketball is likely to continue to grow during the next few months.”

McCarthy Tire Service recently opened a new in-house commercial wheel refinishing facility. According to the company, the facility has the ability to refinish over 1,000 wheels per day and technicians will utilize equipment for inspection, surface preparation, pre-treatment, and automated coating techniques at the facility.

“We're thrilled to unveil this wheel refinishing facility,” John McCarthy Jr., president of McCarthy Tire Service said. “This investment reflects our dedication to providing our customers with unparalleled efficiency and a one-stop shop for all their commercial tire and wheel needs. By streamlining the refinishing process, we can help fleets minimize downtime and maximize productivity.”