Live at SEMA: Conti Launches General Tire Web Re-Design

The General Tire portion of Continental’s online media room, www.ctamedia.com, is getting a facelift. The new-and-improved site launches today and is on display at the 2011 SEMA Show/Global Tire Expo in Las Vegas, lighting up computer screens throughout the Continental Tire-sponsored media center.

The new layout will house hundreds of press releases, from the latest news to archives dating back to 2008. Full-text press releases can be downloaded as Word documents and all images are available for low- and high-resolution download. The site also features a social media portal, designed to easily guide media to General Tire’s Facebook, Twitter and YouTube accounts.

“We wanted to streamline CTAMedia.com and improve navigability,” said Dana Zamalloa, General Tire manager of PR and communications. “It’s extremely important to us that the media has complete access to General Tire news and multimedia content, and this redesign will allow them to get all of the latest news from any web-ready device.”

The new site will be mobile-friendly, offering complete usability to iPad, iPod and iPhone users, as well as Android and other smartphone/tablet brands.

Discount Tire & Service Centers has a new sponsorship deal with the Los Angeles Angels for the 2024 season. Discount Tire said this partnership will not only benefit its customers with season-long promotions and giveaways but will also support local non-profits.

"We're thrilled to launch this strategic partnership with the Los Angeles Angels," said Sergio Andonian, president, Discount Tire & Service Centers. "As neighbors, from Anaheim, we are dedicated to serving our local communities and providing quality tire & automotive service at the most competitive prices. Together, we look forward to making a positive and lasting impact in the communities. Add baseball to the mix, and with this winning combination, the possibilities are endless."