Purolator Filters said it has launched a series of videos in which combat robots "quickly and convincingly chew cardboard combatants to shreds."
The series of “Metal Wars” videos, which can be seen by clicking here, focuses on the internal end caps and center tubes that in some competitive filters are made of flimsy, paper-based materials or plastic instead of strong steel-based materials, Purolator said.
The videos are part of a larger campaign to demonstrate the structural integrity of steel vs. paper-based materials. According to the company, in Purolator Classic and PureOne oil filters, steel end caps and center tubes are used to ensure the media is supported for the life of the product and that the potential for oil leak paths is minimized.
“We’ve always prided ourselves on using the very best, and most durable, components in our filters, and motorists, mechanics and parts professionals can all rest assured that our Purolator Classic and PureOne oil filters incorporate the finest materials and design features available,” said Chuck Kerrigan, director of marketing.
