For those who are unable to attend this year’s SEMA Show, Nitto Tire U.S.A. will provide images and live updates of its exhibit booth and other show events on its mobile website.

The company will promote the site on an outdoor billboard, where people can use their smartphones to snap a specialized Microsoft tag to link directly to the content.

The SEMA-exclusive section of the site also will feature project cars at the Nitto booth, including a 2010 Mustang transplanted with a 5.0L engine, a new Ferrari 458 Italia, a 2010 Camaro SS/RS and a street-tuned 2011 Ford F-250. Each of the vehicles are equipped with Nitto’s performance tires.

Also at its booth, Nitto will display its latest digital marketing efforts, including a year-long prize contest involving the company’s Facebook pages.