LIVE AT SEMA: Nokian Debuts First N.A. All-Season Line

Nokian Tyres, best known globally for its winter tire expertise, launched an all-new all-season radial line for North America.

The premium eNTyre, launched last night at a special dinner meeting with media and Nokian dealers, was the direct result of dealer requests.

“We brought this tire out for two primary reasons,” Bernie Del Duca, Nokian Tyres Inc. president, told the assembled group. “One, our dealers wanted it, and had been asking for it for years. Secondly, we wanted to capture second fitments, those customers who love our winter tires and want something for the rest of the year.

Working from its winter experience, the asymmetric eNTyre features a number of traction and safety characteristics, including 3D sipes, polished grooves and five circumferential grooves for hydroplaning resistance, a “splash stopper” feature to reduce on-road splatter, and ultra low rolling resistance, and a new tread compound for all-season traction and high mileage.

In addition, it is a “green” tire, said Nokian, using no aromatic oils, environmentally friendly production methods and delivering high original mileage.

The tire will be available in the first quarter of 2010 in 26 T-, H- and V-rated sizes covering 15- to 17-inch wheel diameters. eNTyre sizes in 15- and 16-inch carry a UTQG of 700AA, while the 17-inch sizes are rated at 560AA.

Discount Tire & Service Centers has a new sponsorship deal with the Los Angeles Angels for the 2024 season. Discount Tire said this partnership will not only benefit its customers with season-long promotions and giveaways but will also support local non-profits.

"We're thrilled to launch this strategic partnership with the Los Angeles Angels," said Sergio Andonian, president, Discount Tire & Service Centers. "As neighbors, from Anaheim, we are dedicated to serving our local communities and providing quality tire & automotive service at the most competitive prices. Together, we look forward to making a positive and lasting impact in the communities. Add baseball to the mix, and with this winning combination, the possibilities are endless."