Now, a recent survey of marketing gurus says that 55% aren’t all that interested in these sites as part of their marketing plans.
Seems like a two-fold issue: one, marketing budgets are getting “trimmed,” and second it appears as though Facebookers and MySpacers aren’t that receptive to getting their space invaded by product pimpers.
Of course it doesn’t help that such social sites get some bad press for, well, some of the interesting posts made by users.
Their online interest remains rooted in things like Internet forums, webcasts, podcasts and blogs. Of course, if they actually read any of those blogs, they’d drop them as well.
The same survey said that 93% of marketing execs said economic factors would have a “moderate” or “significant” impact on their 2009 plans.
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Jim Smith