Arnco Launches ‘Brand Matters’ Program

Arnco President Larry Carapellotti said the new program is designed to increase awareness and acceptance of Arnco flatproofing as an effective way to eliminate flat tires and reduce downtime in commercial operations.

The voluntary program, Carapellotti said, includes a “Digital Branding Kit” that contains two promotional CDs, a counter card, a roll of “Arnco Flatproofing Inside” wheel stickers and a self-inking stamp inscribed with the message: “Genuine Arnco Flatproofing – Ask for it By Name.”

A newsletter, direct mailings, publicity activities and a new ad campaign will help promote the “Brand Matters” program. Print ads are scheduled to run throughout next year in tire dealer and end-user trade journals, Carapellotti said.

“A brand is a guarantee of product quality and consistency, as well as an opportunity for dealers to enhance their profits with premium pricing,” said Carapellotti. “The promotional tools in the ‘Digital Branding Kit’ that Arnco is distributing to its nationwide network of Arnco certified dealers are intended to help dealers show that they are providing value to their customers with genuine Arnco flatproofing. By doing so, they are creating another reason for their customers to return to them for all their tire flatproofing needs.”

If you’re a shop looking to sell summer tires, it’s important to know that customers looking for these tires have very specific needs. Let’s talk about why, before recommending summer tires, you need to fully understand customer performance requirements.

Unlike all-season or all-terrain tires built for diverse driving conditions, UHP summer tires are designed with one priority: dry and wet traction for performance driving. Lateral and longitudinal grip in dry and wet conditions are also important, which is achieved through optimized contact patches, high silica tread compounds and circumferential grooves to channel water. Generally, UHP summer tire tread design features large blocks and fewer grooves for more road contact on dry surfaces. The grooves are designed to channel water away from the tire, reducing the risk of hydroplaning on wet roads.