Aston Martin Chooses Bridgestone

The new car is the most affordable Aston Martin launched to date, and fuses the marque’s traditional style with everyday usability.

Powered by a 4.3 litre engine, the V8 Vantage can accelerate from 0-60 mph in under five seconds and boasts a top speed of 175 mph. The Potenza RE050A is Bridgestone’s flagship high-performance tyre, and is described as “the perfect choice for cars that combine style and comfort with blistering pace and responsive handling capabilities.”

“It is very encouraging that Aston Martin has chosen our Potenza tyres for this stunning new sports car,” said Andy Lane, marketing manager at Bridgestone UK. “Like the DB9 before it, the V8 Vantage is a powerful and stylish car that requires its tyres to provide optimal grip and comfort levels, so the Potenza RE050A is the perfect choice.”

The Potenza RE050A is available in two sizes for the Aston Martin V8 Vantage; 235/45 (front) and 275/40 (rear) for 18-inch lightweight aluminium wheels, and 235/40 (front) and 275/35 (rear) for 19-inch wheels.

If you’re a shop looking to sell summer tires, it’s important to know that customers looking for these tires have very specific needs. Let’s talk about why, before recommending summer tires, you need to fully understand customer performance requirements.

Unlike all-season or all-terrain tires built for diverse driving conditions, UHP summer tires are designed with one priority: dry and wet traction for performance driving. Lateral and longitudinal grip in dry and wet conditions are also important, which is achieved through optimized contact patches, high silica tread compounds and circumferential grooves to channel water. Generally, UHP summer tire tread design features large blocks and fewer grooves for more road contact on dry surfaces. The grooves are designed to channel water away from the tire, reducing the risk of hydroplaning on wet roads.