Sumo Tyres: Firenza Truck and High Performance Car Tyres - Tire Review Magazine

Sumo Tyres: Firenza Truck and High Performance Car Tyres

(Clacton, U.K./Tyres & Accessories) Making an appearance as an exhibitor at Reifen 2006 will be Far-East based Sumo Tyres, which will promote its growing range of Firenza radial truck tyres and launch a new Firenza high performance pattern at the same time.

As a division of the Stamford Tyres group of companies, Sumo will be using the show to further enhance the company’s Firenza brand in the European market and an extensive collection of truck tyres will be on display for inspection by both existing and potential new customers.

The Firenza truck range consists of six different patterns with the Firenza SSR05 and Firenza SSR05A tyres both being available for steer and trailer applications. Both patterns offer a wider tread and flat profile for high mileage and stable handling, and also provide a solid shoulder construction with zero angle steel band ply that protects against irregular wear. Both patterns present an additional special tread groove that resists stone retention and minimises casing damage.

The Firenza SSD08, SSM07 and SST07 are recommended for all driving positions and positional usage and provide a unique tread design for excellent traction in both wet and dry road conditions with the SSD08 also offering a wider tread and tough compound for extensive mileage performance for on-highway use. At the same time the SST07 includes a stone ejector in all grooves to eliminate casing damage.

The final Firenza truck pattern is the recently introduced SSR055 for super singles in size 385/65R22.5 and Pat Berriman, senior vice president of sales and marketing, states, "Sumo’s range of radial truck tyres continues to grow and visitors to the stand will be able to discuss the individual merits of each pattern with experienced and knowledgeable personnel from Sumo."

Sumo will be launching its first high performance car tyre at the show, the Firenza ST-08 which boasts a low aspect ratio pattern to create balance in driving performance and a comfortable ride. The tyre also offers a number of additional benefits including noise-absorbing base compound, two way sipings and phase shifted pitching blocks to additionally minimise noise levels, excellent wet traction, two straight wide grooves for more effective water drainage as well as tight shoulder blocks to enhance road holding on corners.

Berriman concludes, "The arrival of Sumo’s first high performance tyre announces the company’s firm intention to enter this highly competitive sector of the market with a quality product that has been built around the three main and essential requirements of a modern car tyre – ‘performance, silence and comfort.’"

You May Also Like

TBC promotes Don Byrd to president and CEO

Byrd joined TBC in April 2018 as executive vice president of TBC and president & COO of National Tire Wholesale (NTW).

Don-Byrd-TBC-1400

TBC Corporation’s new president and chief executive officer will be Don Byrd. Byrd, who currently serves as TBC’s chief strategy and marketing officer, will replace Sam Kato, effective May 1. Kato will return to Sumitomo, one of TBC’s shareholders.

According to TBC, Byrd’s appointment by the board of directors to president and chief executive officer is a natural transition for TBC and follows a strategic plan developed in collaboration with Kato.

Recommending summer tires based on customer demand

Let’s talk about why clear communication with customers is key with this segment.

TR-Continental-summertires
Yokohama Rubber partners with Haupt Racing Team

Yokohama Rubber said it is aiming for victories at the Nürburgring 24-Hour Race and Nürburgring Langstrecken Serie (NLS) with Advan tires.

Yokohama-HRT-Advan
Hercules launches the Terra Trac Cross-V AW, Roadtour Connect AS tires in Canada

Both the Terra Trac Cross-V AW and Roadtour Connect AS are backed by the Hercules Performance Promise warranty.

Hercules-combo1400
Ag tires and the duality of deflection

Farmers are stuck between rising input costs and declining crop prices. Therein lies the opportunity for ag tire dealers across the country.

BKT_AGRIMAXFACTOR_Field

Other Posts

Discount Tire strikes sponsorship deal with the Los Angeles Angels

The sponsorship will run for the entire 2024 season in conjunction with the Los Angeles Angels.

Discount-Tire-LA-Angels
Hercules Tire introduces the Ag-Trac F-2 agricultural tire

This robust tire designed for multiple farm surfaces is offered in two 16-in. sizes for 2WD front tractor wheel positions.

Hercules-AG-Trac-F-2
Goodyear names new Americas unit president

Ryan Waldron joined Goodyear in 2003, serving in leadership roles in finance and supply chain for multiple North America business areas.

Goodyear-Ryan_Waldron
Maverick Tire Changer: Bead massage

The bead massage feature on the Maverick tire changer helps with better tire and wheel fitment for balancing.

Hunter-bead-massage