Introducing the Dunlop Interactive Display: A First for SA

This hi-tech selling tool – the first of its kind in South Africa – is set to make an irrevocable mark in this business and is likely to provide Dunlop’s loyalty programme with an added advantage in the marketplace.

Set on a hi-tech display stand that not only makes a fashion statement, but also reinforces the fact that the shop in question is at the cutting edge of the latest global phenomenon, the new Interactive Display Module is operated at the touch of a button via an advanced touch screen option. Easy to drive and fun to explore, it provides customers and motoring enthusiasts with exciting footage and plenty of information.

Take the Land Speed Record for example. Here, customers are provided with the full story behind the record-breaking run, thereby demonstrating the outstanding performance of the SP Sport 7000D.

Moving onto the tyre range, dealers can equip their customers with vital information and be able to make visual recommendations on suitable tyre application, features, benefits and sizes. Alternatively, the customer is welcome to browse the display module unaided – perhaps to find a tyre for the family car.

The module also includes dynamic video advertisements of Dunlop’s locally produced ultra-high performance tyres. For customers who want to know more about tyres and how they are made, this option is also available for them to tap into.

The interactive retail experience is an exciting first for South Africa and a real breakthrough for Dunlop.

If you’re a shop looking to sell summer tires, it’s important to know that customers looking for these tires have very specific needs. Let’s talk about why, before recommending summer tires, you need to fully understand customer performance requirements.

Unlike all-season or all-terrain tires built for diverse driving conditions, UHP summer tires are designed with one priority: dry and wet traction for performance driving. Lateral and longitudinal grip in dry and wet conditions are also important, which is achieved through optimized contact patches, high silica tread compounds and circumferential grooves to channel water. Generally, UHP summer tire tread design features large blocks and fewer grooves for more road contact on dry surfaces. The grooves are designed to channel water away from the tire, reducing the risk of hydroplaning on wet roads.