“We’ve named the Blizzak “The Official Tire of Winter” to emphasize that Bridgestone remains the leader in developing superior winter tire technology and products to meet the ever-changing needs of consumers,” said Phil Pacsi, Vice President, Consumer Tire Marketing. “We’re proud to say the Bridgestone Blizzak family of tires is available in more sizes to fit more vehicles than any other winter tire sold in North America.”
The tire is an original pioneer of the dedicated, studless snow and ice tire revolution and set the standard for stability and handling in adverse winter driving conditions. Proprietary innovations, such as its patented Multicell® tread compound, have helped make the Blizzak the winter tire of choice for millions of drivers for more than 15 years, according to BFNAT.
