Continental Launches New Barum Branded Industrial Range - Tire Review Magazine

Continental Launches New Barum Branded Industrial Range

Continental has announced that it is in the process of launching a new budget brand into the industrial tyre market, the Barum Industry.

According to the manufacturer, the new solid tyre range promises end users great performance and resilience unrivalled by competitors in its class. The Industry line is described by company officials as “the perfect choice for companies running forklift trucks in less demanding applications combining a good quality tyre at an attractive price. The Barum Industry offers low rolling resistance, robust construction and long tyre life.”

In order to achieve this performance, Continental engineers designed the Industry range to include a thick sidewall layer which protects the tyre construction and offers additional impact resistance. The new Barum industrial tyre also features an offset tread pattern giving a smooth ride and even wear.

Jill Rodgers, marketing manager for the Barum Industry range, said: “The tyre will be launched with the slogan Good Tyre – Good Deal because that’s exactly what it is. Barum is already an established brand in the passenger and truck sector and now our industrial customers will benefit from this best in class product.” (Tyres & Accessories/Staffordshire, U.K.)

You May Also Like

Discount Tire strikes sponsorship deal with the Los Angeles Angels

The sponsorship will run for the entire 2024 season in conjunction with the Los Angeles Angels.

Discount-Tire-LA-Angels

Discount Tire & Service Centers has a new sponsorship deal with the Los Angeles Angels for the 2024 season. Discount Tire said this partnership will not only benefit its customers with season-long promotions and giveaways but will also support local non-profits.

"We're thrilled to launch this strategic partnership with the Los Angeles Angels," said Sergio Andonian, president, Discount Tire & Service Centers. "As neighbors, from Anaheim, we are dedicated to serving our local communities and providing quality tire & automotive service at the most competitive prices. Together, we look forward to making a positive and lasting impact in the communities. Add baseball to the mix, and with this winning combination, the possibilities are endless."

Goodyear names new Americas unit president

Ryan Waldron joined Goodyear in 2003, serving in leadership roles in finance and supply chain for multiple North America business areas.

Goodyear-Ryan_Waldron
Cosmo Tires to include 40,000-70,000 mileage warranty on all PLT tires

Cosmo will continue its portfolio expansion later this year when it launches its new Gripit X/T, Rockit R/T, and Cosmo Kurrent.

PLT-TIre-Fitments-Sourcebook
Yokohama Rubber holds groundbreaking for Mexico tire plant

The facility is set to begin production in early 2027 with a planned annual output of five million tires.

Yokohama-Mexico-Groundbreaking-event
TIA chooses Planet Hollywood for SEMA pre-show events

TIA’s pre-show events, encompassing the annual membership meeting and cocktail reception, will happen at Planet Hollywood Resort & Casino.

Dick-Guck-TIA-SEMA-Press-Conf

Other Posts

RNR Tire Express honors the legacy of franchisee Richard Rose

Rose was posthumously awarded with the franchise’s second-ever Lifetime Achievement Award.

RNR-Tire-Richard-Rose
McCarthy Tire Service earns gold in Best of the Best contest

The company secured gold awards in four categories, including Best Employer, Best Auto Repair, Best Car Wash and Best Auto Detail.

award-stock
Continental Tire discusses how prioritizing dealer feedback maximizes profits

Continental Tire executives talk about the status of the PLT tire market, the company’s strategic balance between OE and replacement tire offerings, and more.

conti-Combo-1400
Anyline secures funding from Austrian agency for AI development

Anyline received around $2.86 million to fund research and development of Closed Loop Training for artificial intelligence models.

ANYLINE-AI-stock