Nokian Tyres, Powdr Team Up to Plant Trees

Nokian Tyres and Powdr have announced that, for the third season in a row, the companies will join forces to plant a tree for every 2023/2024 season pass sold at participating Powdr resorts through late fall 2023.

In the first two years of the “Buy a Pass. Plant a Tree. Play Forever” program, Nokian said the partners have restored hundreds of acres of deforested land and supported efforts to combat soil erosion, the effects of a beetle epidemic and the ongoing degradation of riparian areas across the United States.

Powdr said its Play Forever sustainability initiative has resulted in millions of dollars in contributions inside the communities where the company operates, tens of thousands of pounds of trash and plastic collected annually through ongoing recycling programs and mountain cleanups and millions of kilowatt-hours of electricity harnessed each year by solar energy at its resorts.

The Goodyear Tire & Rubber Company has named Ryan Waldron as president of the company's Americas business unit, reporting to Chief Executive Officer and President Mark Stewart. He succeeds Steven R. McClellan, who retired on April 1.

"At Goodyear, our customers are at the center of everything we do, and in Ryan Waldron, we have a customer-centric, execution-focused business leader with a deep understanding of both the marketplace and all aspects of our business, as well as a proven track record of delivering results," Stewart said. "I am thrilled to announce him as president of Goodyear's Americas business and have enormous confidence that under his leadership, both the company and our customers will reach even greater levels of success."