CEAT Specialty Tires Continues Rodeo Sponsorships

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CEAT Specialty Tires Continues Rodeo Sponsorships

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By Brian Coote
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CEAT Specialty Tires is sponsoring rodeo events across the U.S. again this year to build awareness of CEAT as the Ag tire choice for farms and ranches of all sizes, the company says.

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The tire company is the “Official Ag Tire Sponsor and Exclusive Category Event and Broadcast Partner” of the World Champions Rodeo Alliance, World Women’s Rodeo Championship and the National High School Rodeo Association.

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The sponsorships entail branding on the organizations’ digital assets, national TV coverage, and exposure at seven rodeo events in 2022.

The sponsorships entail branding on the organizations’ digital assets, national TV coverage and exposure at seven rodeo events in 2022:

  • WCRA Triple Crown Rodeo in Corpus Christi, TX
  • WRWC Finals in Fort Worth, TX
  • NHRSA Junior High Finals in Perry, GA
  • NHRSA High School Finals in Gillette, WY
  • Days of 47 Cowboy Games and Rodeo in Salt Lake City, UT
  • WRWC Finals in Las Vegas
  • The Cowboy Channel Cowboy Christmas in Las Vegas
  • WCRA Cowtown Christmas Championship in Fort Worth, TX

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