Epicor Enhances MechanicNet Cloud CRM

Epicor Software Corporation says it has introduced a number of enhancements to its Epicor MechanicNet Cloud CRM solution.

The latest release includes an improved reputation manager, new customer data reports, and a more robust set of tools for communicating with customers.

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Epicor says among the new or enhanced features in this release are:

New reputation manager, which aggregates website, Facebook, Google, and Yelp reviews on the solution’s analytics dashboard (OBD4 Business dashboard);
New frequency report, including actionable reporting on customer and vehicle frequency, and related average repair order (ARO) and spending;
New “Drifted Away” report, showing customers who have been in the shop three times in the previous 18 months but have not returned in the past six months;
Expanded Mtexting capabilities, including a modernized layout, smart search, image and video capabilities, and customer response alerts;
Expanded MCal appointment management allowing shops to send appointment reminders via text message;
Enterprise dashboard provides multi-shop owners with consolidated data from all connected locations, including ROI, KPIs, marketing data, customer behaviors, and more;
Expanded thank you program, which sends text messages with links to Google and other review pages; and
Postcards, which can be added at an additional cost and used to target customers without an email address.

The Goodyear Tire & Rubber Company has named Ryan Waldron as president of the company's Americas business unit, reporting to Chief Executive Officer and President Mark Stewart. He succeeds Steven R. McClellan, who retired on April 1.

"At Goodyear, our customers are at the center of everything we do, and in Ryan Waldron, we have a customer-centric, execution-focused business leader with a deep understanding of both the marketplace and all aspects of our business, as well as a proven track record of delivering results," Stewart said. "I am thrilled to announce him as president of Goodyear's Americas business and have enormous confidence that under his leadership, both the company and our customers will reach even greater levels of success."