Bridgestone Adds New Ecopia Steer Tire to Fuel-Efficient Commercial Truck Tire Portfolio

Bridgestone Americas, Inc. launched the Bridgestone R284 Ecopia tire last week, a SmartWay-verified steer tire designed for improved fuel economy and enhanced treadwear.

According to Bridgestone, the R284 Eocpia is engineered for performance in long-haul and regional service and uses a NanoPro-Tech polymer technology for a 5% improvement in rolling resistance compared to the Ecopia R283A steer tire.

The Bridgestone R284 Ecopia tire features an IntelliShape sidewall designed with a slim bead to reduce tire weight and minimize rolling resistance, the company says. In addition, the proprietary Fuel Saver Sidewall compound works with the NanoPro-Tech polymer technology to reduce energy loss, ultimately improving fuel economy, Bridgestone says.

The Bridgestone R284 Ecopia’s tread depth and width are designed to help maximize tread volume. Defense Side Grooves within the tread pattern help to minimize shoulder wear for long, original life, Bridgestone says. Equalizer Ribs are also incorporated into the tread to absorb irregular wear and promote higher removal mileage.

Discount Tire & Service Centers has a new sponsorship deal with the Los Angeles Angels for the 2024 season. Discount Tire said this partnership will not only benefit its customers with season-long promotions and giveaways but will also support local non-profits.

"We're thrilled to launch this strategic partnership with the Los Angeles Angels," said Sergio Andonian, president, Discount Tire & Service Centers. "As neighbors, from Anaheim, we are dedicated to serving our local communities and providing quality tire & automotive service at the most competitive prices. Together, we look forward to making a positive and lasting impact in the communities. Add baseball to the mix, and with this winning combination, the possibilities are endless."