Apollo Tyres Signs On Renowned Cricket Player as Brand Ambassador

Apollo Tyres cricket — Neeraj Kanwar, Vice Chairman & MD of Apollo Tyres Ltd, Sachin Tendulkar and Onkar S Kanwar, Chairman, Apollo Tyres Ltd.

Apollo Tyres has been going the distance with its sponsorship of English Premier League team Manchester United over the last five years and has now roped in Sachin Tendulkar, an icon in the sport of cricket in India, as its brand ambassador for a period of five years. This is the first time that the company has associated with a celebrity as the face of its brand.

For Apollo Tyres, Tendulkar will help the company leverage his fan following and popularity as a sports icon to drive home the company’s own message of making every journey a safe and inspiring one.

“Building the Apollo brand to its true potential is key to our growth. By securing Sachin Tendulkar’s association with our brand, we have embarked on an exciting journey together,” said Neeraj Kanwar, vice chairman & MD of Apollo Tyres Ltd. “I am sure this partnership will help us go the distance!”

Sachin is one of few sporting icons who has emerged with a stronger presence after retirement, and is a car enthusiast as well, the company said.

In addition to it being the global tire partner for Manchester United, Apollo Tyres also has a presence in the German Bundesliga, with its association with Borussia Monchengladbach. In India, it has a presence in the Indian Super League (ISL), being the principal sponsor of Chennaiyin FC, and in the I-League, with its title sponsorship of Minerva Punjab FC.

Discount Tire & Service Centers has a new sponsorship deal with the Los Angeles Angels for the 2024 season. Discount Tire said this partnership will not only benefit its customers with season-long promotions and giveaways but will also support local non-profits.

"We're thrilled to launch this strategic partnership with the Los Angeles Angels," said Sergio Andonian, president, Discount Tire & Service Centers. "As neighbors, from Anaheim, we are dedicated to serving our local communities and providing quality tire & automotive service at the most competitive prices. Together, we look forward to making a positive and lasting impact in the communities. Add baseball to the mix, and with this winning combination, the possibilities are endless."