sports marketing Archives - Tire Review Magazine
GT Radial Driver Wins Formula Drift Event in Long Beach

Formula DRIFT competitor Matt Field won the Formula DRIFT PRO Championship Round 1 on the streets of Long Beach with GT Radial Champiro SX2 RS tires.

GT Radial formula drift long beach win
Travis Pastrana Soars on Yokohama Advan Tires

In the just-released Gymkhana 2022 video, Team Yokohama member and action sports superstar Travis Pastrana is driving/jumping/soaring around Florida in a highly modified, 860-horsepower, turbocharged four-wheel drive 1983 Subaru GL wagon dubbed the “Family Huckster.” The vehicle is fitted with Yokohama’s Advan A052 tires. Yokohama said Pastrana did the impossible and upped the action from

Travis Pastrana Gynkhana yokohama Tires
Hercules Tires Sponsors Sun Belt Football Championship Game

Hercules Tires sponsored the Sun Belt Football Championship game broadcasted Dec. 3 on ESPN. The Championship Game was held in Troy, Alabama. The company says the multi-year agreement marks one of the largest sponsorship agreements in Sun Belt history and provides Hercules Tires not only Title Sponsorship of the Football Championship but also designation as

Nexen Tire Renews Anaheim Ducks Partnership

Nexen Tire America has renewed its partnership as the exclusive tire for the Anaheim Ducks and Honda Center. Each year, Ducks fans across southern California make their way to the home of the Anaheim Ducks, the Honda Center, where fans will experience a wide variety of Nexen branding for each of the team’s regular season

Nexen Tire_Zamboni
Continental Tire Showcases New Partnerships, New Taglines & Dealer Tools

Between relaxing poolside, talking shop and digging their toes into the white, sandy beaches of Punta Cana, Continental Tire GOLD Dealers were rewarded for their success during the company’s 2022 GOLD Dealer Trip to the Hyatt Zilara Cap Cana Resort in the Dominican Republic. During the week-long getaway, 300-plus GOLD dealers and their spouses were

GT Radial Driver Kazuya Taguchi Wins Formula DRIFT in St. Louis

GT Radial driver Kazuya Taguchi recorded a number of firsts at the St. Louis Formula DRIFT competition on July 15-16, the company says. He qualified for first place and backed that up with his first-ever podium finish in Formula DRIFT at Round 5. Round 4 of the Formula DRIFT PRO Championship in New Jersey on

Yokohama Rubber support Walkenhorst Motorsport cars in Nürburgring 24-Hour Race

The Yokohama Rubber Co., Ltd. supplied its ADVAN racing tires for three BMW M4 GT3 cars entered by the BMW customer racing team Walkenhorst Motorsport in the 50th Nürburgring 24-Hour Race. All three cars competed in the top-level SP9 class. Yokohama Rubber supplied the cars with ADVAN A005 tires for dry conditions and ADVAN A006

Nexen Tire Announces Brand Sponsorship of LPGA’s Yaeeun Hong

Nexen Tire America, Inc. announced the continuation of its brand-ambassador partnership with Yaeeun Hong, which began in 2020. Hong will also represent the brand for the first time during this year’s Ladies Professional Golf Association (LPGA) Tour. The 19-year-old golf player from South Korea began playing under the guidance of her father, a former national

Nexen Tire Partners with Manchester City Football Club to Promote Cityzens Giving Community Initiative

Nexen Tire America, Inc. has partnered with Manchester City again to help promote its global community initiative, Cityzens Giving, in Los Angeles.

Nokian Tyres Serves as Official Tire of Beaver Creek Ski World Cup Event

Nokian Tyres served as the official tire of the Xfinity Birds of Prey Audi FIS Ski World Cup event in Beaver Creek, Colorado.

BKT Creates New Website for Sports Marketing Partnerships

BKT has created a new web site,, to detail the company’s passion for sports.

2019 Kumho Tire Dealer Meeting: Plans to Consolidate Tire Lines, Expand Sports Partnerships

Dozens of Kumho Tire dealers, wholesalers and distributors were invited to Moab, Utah, to receive business updates from the South Korean tiremaker during the company’s annual dealer meeting.