ATEQ TPMS Reveals SEMA 2018 Booth Vehicle

ATEQ TPMS SEMA SHow jaguar — This 1966 Jaguar XKE will be at ATEQ TPMS’ booth at the SEMA Show this year.

ATEQ TPMS Tools announced the SEMA 2018 booth vehicle that will be used as a demonstration station and game for visitors at the booth. ATEQ TPMS Tools have once again partnered with Ireson Motorsports, to show off the classic 1966 Jaguar XKE, gold in color.

“I bought this car 18 years ago from an ad I found in the paper. It had been stored in my garage for many years, and only had 19,500 miles on the clock,” said Paul Ireson, owner of Ireson Motorsports. “I trailered it home and changed all the rubber hoses, belts and tires. Then, I drained the gas, changed the points and cleaned the three carbs. She fired right up. I have enjoyed driving her ever since.”

The fully restored James Bond-esque vehicle can be seen at the ATEQ TPMS Tools SEMA Show booth, lower hall 40217. ATEQ plans to have a demonstration game to show how fast it is to scan the vehicle’s VIN barcode and read/activate TPMS sensors with the VT56 TPMS tool.

Each day, the visitor who has the fastest time will win a prize, which will be revealed by the ATEQ team.

ATEQ plans on revealing its outdoor vehicle and another surprise vehicle location in the coming weeks.

Discount Tire & Service Centers has a new sponsorship deal with the Los Angeles Angels for the 2024 season. Discount Tire said this partnership will not only benefit its customers with season-long promotions and giveaways but will also support local non-profits.

"We're thrilled to launch this strategic partnership with the Los Angeles Angels," said Sergio Andonian, president, Discount Tire & Service Centers. "As neighbors, from Anaheim, we are dedicated to serving our local communities and providing quality tire & automotive service at the most competitive prices. Together, we look forward to making a positive and lasting impact in the communities. Add baseball to the mix, and with this winning combination, the possibilities are endless."