Continental Delivers New ATE Original Brake Pads

Continental Delivers ATE Original Brake Pads With 88% Coverage for European Vehicle Applications

Featuring leading brake technology, ATE Original Brake Pads are formulated to OE friction specifications.

continental-ate-brake-pad-66600

Continental Commercial Vehicles & Aftermarket offers a new line of ATE Original Brake Pads that deliver 88 percent coverage for European vehicle applications. Featuring leading brake technology, ATE Original Brake Pads are formulated to OE friction specifications and built and tested to meet or exceed manufacturer standards, says the company.

ATE Original Brake Pads deliver maximum braking power without fade, squeal or judder, according to the company. They are engineered for low heat transmission to prevent pedal failure. All brake pads are equipped with under layers and noise-damping sheets to minimize noise during braking.

Dan Caciolo, head of product management for Continental Independent Aftermarket Powertrain and Brake Systems, said, “Our ATE Original Brake Pads meet all of the safety provisions set out by ECE regulations. We go above and beyond to conduct stricter testing protocols to ensure the highest-quality product. Our pads are available with more than 160 different pad mixtures to ensure ideal application. They deliver optimal comfort characteristics to ensure smooth operation.”

ATE Original Brake Pads provide coverage for European vehicles, including Alfa Romeo, Audi, BMW, Jaguar, Land Rover, Mercedes-Benz, MINI, Porsche, Range Rover, Renault, Saab, smart, Volkswagen and Volvo.

You May Also Like

Atturo Tire secures Cubs Radio sponsorship for 2024 season

In addition to the in-game sponsorship of stolen bases, Atturo will run audio commercials during game day broadcasts throughout the season.

Cubs-Atturo-sponsorship

Atturo Tire has joined with Cubs Radio to reach the Midwest baseball audience. For the entire 2024 Major League Baseball season, Atturo Tire said it will be mentioned in game as the sponsor each time the Cubs steal a base. In addition to the in-game sponsorship of stolen bases, Atturo will run audio commercials during game day broadcasts throughout the season.

RNR Tire Express opens nominations for 2024 Mother’s Day Giveaway

This year’s event includes $100,000 in prizes, as well as a new 2024 Buick Encore for one select nominee.

RNR-Mothers-Day-giveaway
Two Chapel Hill Tire locations earn the Blue Seal of Excellence

The Blue Seal of Excellence is a mark of distinction bestowed by the National Institute for Automotive Service Excellence (ASE).

Chapel-Hill-Tire-Atlantic-Avenue-in-Raleigh
Ascenso now accepting submissions for Farm Service Truck Technician Program

Eligible nominees are agriculture, construction and industrial tire technicians with at least five years of service in the US.

Ascenso-Technician-Recognition-2024-Logo
McCarthy Tire Service opens commercial wheel refreshing facility

According to the company, the facility has the ability to refinish over 1,000 wheels per day.

McCarthy-Tire-wheel-refreshing-facility

Other Posts

LT tire segment trends and growth expectations

There are some key trends dealers need to be aware of across the different LT tire categories when selling to customers.

TR-Continental-lttires
Bartec TPMS adds Joe Miller to its field service team

Miller previously spent four years with Snap-on as an equipment specialist, and most recently with GPC/NAPA at the St. Louis company-owned auto parts stores.

Joe-Miller-Bartec
TBC promotes Don Byrd to president and CEO

Byrd joined TBC in April 2018 as executive vice president of TBC and president & COO of National Tire Wholesale (NTW).

Don-Byrd-TBC-1400
Recommending summer tires based on customer demand

Let’s talk about why clear communication with customers is key with this segment.

TR-Continental-summertires