Yokohama Exclusive Tire Provider for Spec MX-5 Challenge Series

Yokohama Tire Corporation has announced it is the exclusive provider of racing tires for the Spec MX-5 Challenge series for semi-professional racing.

Spec MX-5 Challenge is a new road race that bridges the gap between amateur series and professional series. The series will use Yokohama’s Advan racing brand.

“Yokohama has a long and successful history in road racing, and we’re thrilled to have them on board as a marketing partner as well as being designated as the spec tire for the series,” said Todd Lamb, one of the principals behind the new series. “We required a tire that would be durable and provide consistent performance from session to session, helping us to keep costs down as part of the overall goals of the Spec MX-5 Challenge. Yokohama fits the role perfectly and we think the drivers will be happy with both the tires and the contingency program.”

Drew Dayton, Yokohama’s motorsport manager, said the Spec MX-5 Challenge will provide a proving ground for the Advan slick tires.

“The combination of strong drivers, selected from among the best amateur racers in the country, and truly identical cars, will make for exciting racing,” Dayton said. “We are very happy to be a part of the challenge from its inception since we believe a series like this is unique and can only grow in future years.”

The series’ 11-event season will race on road courses in the U.S., including the Virginia International Raceway, Circuit of The Americas and Road Atlanta. The series offers a cash prize to the championship winner and a range of other prizes during the regular season.

Discount Tire & Service Centers has a new sponsorship deal with the Los Angeles Angels for the 2024 season. Discount Tire said this partnership will not only benefit its customers with season-long promotions and giveaways but will also support local non-profits.

"We're thrilled to launch this strategic partnership with the Los Angeles Angels," said Sergio Andonian, president, Discount Tire & Service Centers. "As neighbors, from Anaheim, we are dedicated to serving our local communities and providing quality tire & automotive service at the most competitive prices. Together, we look forward to making a positive and lasting impact in the communities. Add baseball to the mix, and with this winning combination, the possibilities are endless."