American Tire Distributors Adds Chief Growth and Innovation Officer

Ryan Marsh ATD Innovation — Ryan Marsh, ATD’s Chief Growth and Innovation Officer.

To better engage with the ongoing changes and challenges of the replacement tire marketplace, American Tire Distributors (ATD) announced the addition of a new executive leadership role, welcoming Ryan Marsh as chief growth and innovation officer. The timing of the announcement aligns with ATD’s Tire Pros annual dealer conference.

“The world is changing,” said Stuart Schuette, president and CEO of ATD, in his presentation at the Tire Pros event. “We need to stay ahead of that growth in innovation. We actually have now created a company within a company; we have a growth and innovation organization put in place at ATD. Their focus is on how to help you as an independent dealer.”

As chief growth and innovation officer heading up what Schuette describes as a “separate company thinking about what we need to do to build things out for our dealer partners,” Marsh will report directly to Schuette and be responsible for ATD’s marketing, digital, ecommerce, innovation, retail and branding functions.

Prior to joining ATD, North America’s largest supplier of replacement tires, Marsh served in a variety of sales, marketing and brand management roles with Coca-Cola, The Stanley Works and McKinsey & Co., among others.

In a statement from the company, Schuette said, “Ryan brings a wealth of experience at the intersection of sales and marketing from a variety of industries, including consumer, retail and technology services.”

Marsh will be tasked with helping the ATD organization stay ahead of changing consumer trends and evolving shopping behaviors. Tire industry experience was not mentioned among his credentials.

MORE ON ATD: Former Ford CEO Mark Fields Joins ATD Board of Directors

Discount Tire & Service Centers has a new sponsorship deal with the Los Angeles Angels for the 2024 season. Discount Tire said this partnership will not only benefit its customers with season-long promotions and giveaways but will also support local non-profits.

"We're thrilled to launch this strategic partnership with the Los Angeles Angels," said Sergio Andonian, president, Discount Tire & Service Centers. "As neighbors, from Anaheim, we are dedicated to serving our local communities and providing quality tire & automotive service at the most competitive prices. Together, we look forward to making a positive and lasting impact in the communities. Add baseball to the mix, and with this winning combination, the possibilities are endless."