Western Canada Tire Dealers Mourns Death of Former Executive Director

Olive Storey, Western Canada Tire Dealer — Olive Story, former executive director of WCTD, has died.

Olive Storey, former executive director of Western Canada Tire Dealers and former owner of Advanx Tire, passed away in Winnipeg on Jan. 22, 2018.

Storey was widely regarded as a ground-breaker, being among the first women to hold a senior executive position in the tire industry in North America.

Born in Vancouver in 1927, Storey married her husband, Gord, in 1950. Gord was the western sales manager for Dunlop Tires and later purchased Advanx Tire and established a wholesale division, Astro Tire Distributors BC Ltd. Olive joined the company and became office manager until Gord passed away unexpectedly in 1972.

After her husband’s death, Olive ran Advanx Tire for several years. As the first female general manager of an independent tire company in Canada, she expanded the retail network and modernized existing facilities, including the head office.

Advanx Tire was purchased by Kal Tire in 1981. In 1983, she became executive director of Western Canada Tire Dealers and Retreaders Association (now WCTD). She was North America’s first female tire association executive director, a position she held for 15 years. In, 2011, Olive was inducted into the WCTD Hall of Fame.

Discount Tire & Service Centers has a new sponsorship deal with the Los Angeles Angels for the 2024 season. Discount Tire said this partnership will not only benefit its customers with season-long promotions and giveaways but will also support local non-profits.

"We're thrilled to launch this strategic partnership with the Los Angeles Angels," said Sergio Andonian, president, Discount Tire & Service Centers. "As neighbors, from Anaheim, we are dedicated to serving our local communities and providing quality tire & automotive service at the most competitive prices. Together, we look forward to making a positive and lasting impact in the communities. Add baseball to the mix, and with this winning combination, the possibilities are endless."