Camso, formerly Camoplast Solideal, has introduced a new naming sequence for its construction tires and tracks to help customers match the right product with performance requirements, vehicle and job surface type. The new naming sequence also introduces subtle features to make selling and storing tires easier, the company said.
Since the launch of the Camso brand in July 2015, the company has added a series of next generation skid steer, telehandler and wheel loader tires to its construction lineup under the Camso brand. The company said it is now ramping up efforts to complete transitioning the rest of its construction portfolio by the end of 2016.
“It’s been almost a year since we began communicating the Camso brand in our commercial literature. This was a first step in building a strong, coherent brand identity for the company,” said Derek Bradeen, brand and communications global director. “We did this to generate awareness of the Camso brand without losing the equity of our legacy brands. It’s now time for all of our construction products to carry the Camso name.”
Camso’s new naming system identifies the brand and machine type, and provides product details. Subcategories include performance level (top, core or entry), a surface condition classification (soft, hard, mixed or severe), tread pattern (R1, L5, L4, etc.) and product type (bias, radial or solid).
Camso said it also added design features that aid in tire usage and storage, including a tread wear indicator, tire information that is printed directly on the tread pattern to minimize the manipulation of tires in a warehouse, and dual unit markings (metric and imperial units) on products to better serve global clients.
