Toyo Tire & Rubber Co.’s NanoEnergy brand tire has been selected as original equipment for the new Toyota Prius.
NanoEnergy is Toyo’s global fuel-efficient tire brand that features Toyo’s proprietary platform technology, Nano Balance Technology, the tiremaker said. According to Toyo, the technology helps the tire find balance between fuel efficiency and wet grip performance.
The new Prius featuring NanoEnergy tires went on sale in December 2015 in Japan and the tires will also be OE on Prius sold in in Europe and North America.