Pirelli’s Cichi to Appear on Television Show

Published: October 7, 2015

Riccardo Cichi, chief commercial officer for Pirelli Tire LLC, will appear on Modern Living with Kathy Ireland.

While on the show, Cichi will discuss Pirelli’s commitment to safety and sustainable technology.

“At Pirelli we seek to strike the optimum balance between performance, safety and fuel efficiency. This requires an ongoing, heavy investment in R&D to ensure we push the boundaries of technology, safety, style and sustainability,” Cichi shares on the show.

Cichi will appear on Modern Living with Kathy Ireland on Oct. 8 at 6:30 a.m. ET/PT. Modern Living with Kathy Ireland airs on E! Entertainment Network. The show will also air on Bloomberg International as sponsored programming on Oct. 11 at 8 a.m. CET, 3 p.m. HKT and 10 a.m. CDT.

Yokohama Rubber partners with Haupt Racing Team

Yokohama Rubber said it is aiming for victories at the Nürburgring 24-Hour Race and Nürburgring Langstrecken Serie (NLS) with Advan tires.

By Christian Hinton

Published: April 24, 2024

Yokohama Rubber has signed a partnership agreement with Mercedes-AMG Customer Racing’s Haupt Racing Team (HRT). As part of the Advan Challenge that seeks to maximize sales of Advan tires, Yokohama Rubber said it is aiming for victories at the Nürburgring 24-Hour Race and Nürburgring Langstrecken Serie (NLS) by supplying its Advan racing tires for the Mercedes-AMG GT3 being entered in those races by HRT.