Pirelli Aims to Educate Women with New Campaign

Published: May 29, 2015

Pirelli Tire North America has developed a campaign, “Tires for Life,” to educate women about tire safety. Launched in conjunction with National Tire Safety Week, the campaign encourages women to become “Tire Smart.”

Working with O2 Media, Pirelli reinforces the message of safety and the importance of maintaining tires in a segment on the show The Balancing Act. The segment teaches viewers tire etiquette and educates women on how to check tire pressure and tread wear as well as the importance of season tire safety, the tiremaker said.

The show aired May 25 and an encore presentation will air June 1 at 7:30 a.m. on Lifetime.

In addition to the segment, Pirelli has developed a “Tires for Life” ad aimed at the female consumer.

Yokohama Rubber partners with Haupt Racing Team

Yokohama Rubber said it is aiming for victories at the Nürburgring 24-Hour Race and Nürburgring Langstrecken Serie (NLS) with Advan tires.

By Christian Hinton

Published: April 24, 2024

Yokohama Rubber has signed a partnership agreement with Mercedes-AMG Customer Racing’s Haupt Racing Team (HRT). As part of the Advan Challenge that seeks to maximize sales of Advan tires, Yokohama Rubber said it is aiming for victories at the Nürburgring 24-Hour Race and Nürburgring Langstrecken Serie (NLS) by supplying its Advan racing tires for the Mercedes-AMG GT3 being entered in those races by HRT.