Trico Products Corp. is launching a national advertising campaign in conjunction with the men’s collegiate basketball tournament for its wiper blade products.
“Aligning ourselves with the excitement of March basketball is a great way to expand our reach to a more national audience,” said Danielle Orlando, director of brand management at Trico. “As the tournament coincides with the beginning of spring’s typical raining season, it serves as a perfect time for drivers to re-evaluate their vehicle’s maintenance program. The new ads will heighten safety awareness regarding driver visibility on a national level.”
The advertising campaign will feature television, radio, mobile, online and social messaging. The campaign will be featured on Pandora as well as CBSSports.com and ThePostGame.com on Yahoo!