Fram Expands Pro Offerings

Fram Filtration now offers a line of oil, air and cabin filters for use by professional installers: the Fram Pro Series.

“The oil change market is trending toward offering the end consumer quality oil choices, but quality filters have been an afterthought. With the Fram Pro Series, we’re giving shops the opportunity to grow their business by offering a more complete oil change with trusted, quality filters engineered to pair to a specific oil offering,” said Rich Fleming, vice president of sales and marketing for Fram Filtration.

Two oil filter choices are available in the Fram Pro Series: Fram Pro Synthetic and Fram Pro. The Fram Pr Synthetic is engineered to pair with synthetic and blended oils and features dual layer synthetic media and a silicone anti-drainback valve, the company said. The Fram Pro utilizes synthetic/cellulose blend media for advanced engine protection and is specifically engineered for vehicles that use conventional oil with short change intervals.

With more than 90 oil filter, 170 air filter and 70 cabin filter parts numbers, the Fram Pro Series includes part numbers most frequently used by professional installers, the company said.

Discount Tire & Service Centers has a new sponsorship deal with the Los Angeles Angels for the 2024 season. Discount Tire said this partnership will not only benefit its customers with season-long promotions and giveaways but will also support local non-profits.

"We're thrilled to launch this strategic partnership with the Los Angeles Angels," said Sergio Andonian, president, Discount Tire & Service Centers. "As neighbors, from Anaheim, we are dedicated to serving our local communities and providing quality tire & automotive service at the most competitive prices. Together, we look forward to making a positive and lasting impact in the communities. Add baseball to the mix, and with this winning combination, the possibilities are endless."