Michelin Launches Michelin Tire Care Program

Michelin North America Inc.’s truck tires division launched Michelin Tire Care, a fully digital, nationwide fleet tire monitoring program, which will be overseen by Michelin Commercial Service Network technicians.

The monitoring program captures truck tire data electronically, promising to provide fleet operators with data to maximize fleet uptime and control tire-related costs, said Michelin. All of the maintenance data captured through the national network is made available to fleets in real-time via direct integration with their asset maintenance system, said Michelin.

“Fleet operations and maintenance managers are looking for consistent, trustworthy tire monitoring and evaluation. Michelin Tire Care gives them the valuable information and technical insights they need to ensure they are getting the best ROI from their tire assets,” said Vic Koelsch, chief operating officer, Michelin Americas Truck Tires Division. “Tire Care is a valuable new component of our existing service offers – all of which are aimed at improving a fleet’s performance and ultimately its bottom line.”

Michelin Tire Care is offered in two packages:

Fleet Ready, which provides regular tire monitoring for air pressure, tread depth, valve caps, irregular wear, plus a full visual inspection scheduled at a pre-determined frequency chosen by the fleet. From this information, technicians provide actionable summary reports that highlight immediate needs and project tire replacement, said Michelin.
Fleet Fit, which maximizes uptime and controls tire related costs by bringing fleets all the benefits of Fleet Ready, plus guidance on tire by wheel position and application, tire forecasting, budgeting and tire optimization by vehicle, according to Michelin.

Additionally, all Tire Care customers, regardless of package, receive access to Road Ready – over the road tire monitoring to help fleets protect their vehicles on the go. Currently, Road Ready is exclusively available at Love’s Travel Stops in their Tirepass fuel lanes.

Michelin said that Tire Care is backed by its guarantee that the program will reduce road service calls, improve CSA scores, increase driver satisfaction and/or maximize tire performance.

For more information on the program, watch Michelin’s video below.

Discount Tire & Service Centers has a new sponsorship deal with the Los Angeles Angels for the 2024 season. Discount Tire said this partnership will not only benefit its customers with season-long promotions and giveaways but will also support local non-profits.

"We're thrilled to launch this strategic partnership with the Los Angeles Angels," said Sergio Andonian, president, Discount Tire & Service Centers. "As neighbors, from Anaheim, we are dedicated to serving our local communities and providing quality tire & automotive service at the most competitive prices. Together, we look forward to making a positive and lasting impact in the communities. Add baseball to the mix, and with this winning combination, the possibilities are endless."