Tire Pressue Monitoring System (TPMS) Education Campaign Earns Automotive Communications Award

TFI Envision Inc. was selected as the winner of the 2014 Automotive Communications Award for its work on a consumer-focused TPMS
marketing kit.

The “Ad Campaign to Technician/Repair Audience” award was given to TFI Envision for the agency’s work on Standard Motor Products Inc.’s standard TPMS consumer-focused marketing kit. TFI Envision developed this comprehensive kit for service stations to use in identifying and repairing a TPMS issue. The strategy was to identify the reasons a TPMS light should never be ignored and deliver educational materials that could be used by both the motorist and technician.

The kit contains two waiting room posters, a bay banner, brochure, table tent and countermat.

TFI Envision Inc. was also awarded the “Co-op/Partnering Campaign” award for its work on a NAPA marketing campaign.

The awards were presented to TFI Envision at the 2014 AAPEX Show in Las Vegas by The Car Care Council Women’s Board and the Automotive Communication Council.

Discount Tire & Service Centers has a new sponsorship deal with the Los Angeles Angels for the 2024 season. Discount Tire said this partnership will not only benefit its customers with season-long promotions and giveaways but will also support local non-profits.

"We're thrilled to launch this strategic partnership with the Los Angeles Angels," said Sergio Andonian, president, Discount Tire & Service Centers. "As neighbors, from Anaheim, we are dedicated to serving our local communities and providing quality tire & automotive service at the most competitive prices. Together, we look forward to making a positive and lasting impact in the communities. Add baseball to the mix, and with this winning combination, the possibilities are endless."