Nitto Sponsors ‘Live From SEMA’

Providing an inside look at the 2014 SEMA show for enthusiasts, Nitto Tire USA will sponsor “Live From SEMA.” Live From SEMA will aggregate posts from Facebook, Twitter and Instagram that are tagged with #LiveFromSEMA and display them in a real-time feed on LiveFromSEMA.com.

“Nitto Tire is a company that is proud of its direct connection to its enthusiast fans,” said Stephen Leu, Nitto Tire USA’s assistant brand publishing manager. “That is why we are so proud to help deliver coverage of the world’s largest trade show straight to enthusiasts through social media and traditional media.”

Nitto sponsored Live From SEMA in 2013, as well. New this year, the website will allow users to filter by hashtag to browse more content specifically. There will also be daily recaps of the day’s activity so users can insure they don’t miss a post, Nitto said.

In addition to its Live From SEMA sponsorship, the tiremaker will also sponsor the show’s media center.

Discount Tire & Service Centers has a new sponsorship deal with the Los Angeles Angels for the 2024 season. Discount Tire said this partnership will not only benefit its customers with season-long promotions and giveaways but will also support local non-profits.

"We're thrilled to launch this strategic partnership with the Los Angeles Angels," said Sergio Andonian, president, Discount Tire & Service Centers. "As neighbors, from Anaheim, we are dedicated to serving our local communities and providing quality tire & automotive service at the most competitive prices. Together, we look forward to making a positive and lasting impact in the communities. Add baseball to the mix, and with this winning combination, the possibilities are endless."