In partnership with Paramount Pictures, Hercules Tire & Rubber Co. has kicked off the Hercules Tires Legendary Summer Sweepstakes in anticipation of the July 25 release of the film starring Dwayne ‘The Rock’ Johnson.
The sweepstakes begins June 1 and runs through July 25.
The grand prize winner and a guest will be sent on a weekend trip to Las Vegas that includes tickets to a major mixed martial arts event, three nights at Caesar’s Palace and $1,000 splurging cash. Other prizes include Hercules Power Outlet gift cards and Hercules merchandise. Winners will be chosen at random on July 29.
“This promotion gives our dealers an extra push for summer sales and a chance to win what promises to be a memorable Vegas vacation. We want our dealers to have fun with this!” said Joshua Simpson, Hercules Tire & Rubber Co. vice president of marketing.
Participation in the Hercules Tires Legendary Summer Sweepstakes is limited to majority owners of any tire dealership that previously purchased Hercules brand tires for resale between 12/1/13 and 5/31/14, any American Tire Distributor’s Tire Pros Dealer or any ATD HRD Program Dealer, 18 or older.
Hercules will also launch the consumer-focused Hercules Tires Warrior Weekend Sweepstakes that features a Las Vegas weekend and other prizes such as sets of Hercules tires, gas cards and more. The consumer sweepstakes, which runs from June 18 to Aug. 8, will be featured on point-of-sale materials – a counter card, tire insert and window cling – available to Hercules tires dealers.
