Hercules Tire & Rubber Co. Archives - Tire Review Magazine
Off-Road Racer Jim Horne Joins Team Hercules

As a member of Team Hercules, Jim Horne will represent the brand as ambassadors at competitions and dealer and consumer events.

Hercules Tires’s Simpson: Adapting to LT Tire Trends [Audio]

In the past year, Hercules Tires has launched around six new products—including its first ag tire. Most recently, the company debuted its new mud-terrain tire in partnership with TIS Wheels, the TIS TT1, by Hercules, that targets larger fitments and aesthetics any off-roader would drool over. So, with a wide range of product launches, what’s

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Hercules Tires’s Simpson: Adapting to Light Truck Tire Trends [Video]

In the past year, Hercules Tires has launched around six new products—including its first ag tire. Most recently, the company debuted its new mud-terrain tire in partnership with TIS Wheels, the TIS TT1, by Hercules, that targets larger fitments and aesthetics any off-roader would drool over. So, with a wide range of product launches, what’s

Whats-Treading-Hercules-Tires-Josh-Simpson
New Tires & Service Products We Saw at SEMA & AAPEX

Editor’s Note: This story will be updated throughout the 2022 SEMA Show and month of November to highlight new products launched at the 2022 SEMA Show. Check back for live updates on new product releases and more! If you were at the annual Specialty Equipment Market Association (SEMA) Show held in Las Vegas during the

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Hercules Launches TIS TT1 Max Traction Mud-Terrain Tire

Hercules Tire and Rubber Company announced the launch of the TIS TT1 by Hercules, a premium maximum traction, all-season mud tire offering up to 26-in. rim diameter sizes. The company says the new line will begin a phased launch in mid-November. Created in partnership with TIS Offroad, the TIS TT1 by Hercules is designed for

Hercules Tire Launches Strong Guard H-LS Long Haul Steer Tire

Hercules Tire and Rubber Company has launched its Strong Guard H-LS tire, a premium steer tire for long-haul and super-regional highway applications. The tire is now available to ATD’s customers nationwide, including Hercules’s 3,500 program dealers in the US. The Strong Guard H-LS, which replaces the Hercules H-804, has a premium casing with a four

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Hercules Launches TIS UT1 in Canada

Hercules Tires has launched its TIS UT1 by Hercules, its new co-branded premium UTV and ATV tire with TIS Wheels, in Canada. The tire will be exclusively distributed in Canada by National Tire Distributors (NTD). The TIS UT1 by Hercules is the first UTV/ATV tire to be offered by the pair and is being added

TIS-UT1 Hercules
Hercules Tires Rebrands for 70th Anniversary

As part of its 70th anniversary, Hercules Tires, a subsidiary of American Tire Distributors (ATD), says it is revitalizing its Hercules Tires and Ironman Tires brands via brand identity, brand positioning and product innovation. On the brand identity side, the company says the Hercules rebrand includes a new typography and color palette, as well as

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Most Viewed Tire Launch Stories of 2021

This year was filled with new tire launches, from all-terrain to all-weather and all-season tires, each boasting technology improvements from their predecessors and looking to take up some market share in their respective segments.

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Five Tire Trends for 2021

To finish out the year, let’s go through some of the trends that screamed out to the Tire Review team in 2021 and how they might affect your business in the new year.

Hercules Tires Launches Two New Strong Guard Truck Tires

The H-MD and H-MX are the latest additions to the Strong Guard line, replacing the Hercules H-302 and H-307.

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Hercules Tires Announces Rebate for A/T Tires

The rebate offer for some of the company’s all-terrain tires runs from Sept. 1 through Oct. 15.