Live at SEMA: Cooper Adds Three Winter Tire Offerings - Tire Review Magazine

Live at SEMA: Cooper Adds Three Winter Tire Offerings

Cooper Tire & Rubber Co. has rolled out three new winter tires: the WM-SA2, Weather-Master Snow, and Discoverer M+S Sport.

The three studless tires cover 28 different sizes and can be used on vehicles ranging from performance passenger car to sports utility vehicle, the tiremaker said.

“Thanks to a more comprehensive winter tire lineup, consumers now have more choices when it comes to their winter tire options and their specific winter driving environment, whether on snow covered roads or cold wet highways,” said Scott Jamieson, Cooper’s director of product management. “Winter tires are the right choice for consumers who drive in temperatures below 45 degrees (7C), by delivering better stopping grip than conventional all-season tires, with or without snow.”

The WM-SA2 is a performance touring winter tire featuring a performance-enhancing directional tread pattern that provides added grip in snow, slush, cold and wet conditions, Cooper said. Additionally, the tire features tapered alternating grooves that deliver enhanced braking and improved traction. The tire can be used on coupes and midsize sedans.

The Weather-Master Snow is a high performance, asymmetric tire, the tiremaker said. It offers a special silica-rich compound that improves grip, as well as provides top braking performance on slippery surfaces. The tire is available for H/V speed ratings and features the severe snow symbol.

The Discoverer M+S Sport is designed for drivers who need excellent traction on snow and ice, the company added. Featuring "snow groove" technology, the M+S Sport plows through snow and ice with improved traction. The tire’s tread design features biting edges for enhanced grip. The Discoverer M+S Sport is ideal for CUVS and SUVs and is available in T, H and V speed ratings, Cooper said.

For more information, visit www.coopertire.com.

You May Also Like

Yokohama Rubber partners with Haupt Racing Team

Yokohama Rubber said it is aiming for victories at the Nürburgring 24-Hour Race and Nürburgring Langstrecken Serie (NLS) with Advan tires.

Yokohama-HRT-Advan

Yokohama Rubber has signed a partnership agreement with Mercedes-AMG Customer Racing’s Haupt Racing Team (HRT). As part of the Advan Challenge that seeks to maximize sales of Advan tires, Yokohama Rubber said it is aiming for victories at the Nürburgring 24-Hour Race and Nürburgring Langstrecken Serie (NLS) by supplying its Advan racing tires for the Mercedes-AMG GT3 being entered in those races by HRT.

Discount Tire strikes sponsorship deal with the Los Angeles Angels

The sponsorship will run for the entire 2024 season in conjunction with the Los Angeles Angels.

Discount-Tire-LA-Angels
Goodyear names new Americas unit president

Ryan Waldron joined Goodyear in 2003, serving in leadership roles in finance and supply chain for multiple North America business areas.

Goodyear-Ryan_Waldron
Cosmo Tires to include 40,000-70,000 mileage warranty on all PLT tires

Cosmo will continue its portfolio expansion later this year when it launches its new Gripit X/T, Rockit R/T, and Cosmo Kurrent.

PLT-TIre-Fitments-Sourcebook
Yokohama Rubber holds groundbreaking for Mexico tire plant

The facility is set to begin production in early 2027 with a planned annual output of five million tires.

Yokohama-Mexico-Groundbreaking-event

Other Posts

TIA chooses Planet Hollywood for SEMA pre-show events

TIA’s pre-show events, encompassing the annual membership meeting and cocktail reception, will happen at Planet Hollywood Resort & Casino.

Dick-Guck-TIA-SEMA-Press-Conf
RNR Tire Express honors the legacy of franchisee Richard Rose

Rose was posthumously awarded with the franchise’s second-ever Lifetime Achievement Award.

RNR-Tire-Richard-Rose
McCarthy Tire Service earns gold in Best of the Best contest

The company secured gold awards in four categories, including Best Employer, Best Auto Repair, Best Car Wash and Best Auto Detail.

award-stock
Continental Tire discusses how prioritizing dealer feedback maximizes profits

Continental Tire executives talk about the status of the PLT tire market, the company’s strategic balance between OE and replacement tire offerings, and more.

conti-Combo-1400