Vredestein Appoints Global Brand Head

Vredestein has announced the appointment of Giovanni Masinelli as global brand head Vredestein, joining the global marketing team based in Apollo Vredestein’s London office. He will start operating in his new role on Nov. 1, 2013, reporting to Marco Paracciani, chief marketing officer, global. Masinelli was previously the company’s country manager in Italy, a role in which he is succeeded by Stefano Sbarzaglia, in another internal promotion. New Vredestein global brand head, Giovanni Masinelli

Masinelli will handle the Vredestein brand globally, working alongside zonal marketing teams to deploy the brand across a number of regions. Apollo Vredestein said Masinelli would “drive [the Vredestein brand’s] market segmentation, brand architecture and thereby the brand’s unique value proposition.”

Masinelli had been Apollo Vredestein country manager in Italy since 1995, and was instrumental in setting up the Italian branch of Apollo Vredestein. The company says he has established Apollo Vredestein as a “tier one premium product” on the highly competitive Italian market. Before joining Apollo Vredestein, he worked in the Italian tire industry. He has a degree in Sociology (Marketing, Communication and Media) from University of Urbino.

Sbarzaglia will follow Giovanni Masinelli as the new country manager Italy from Nov. 1, 2013. He joined the subsidiary in 1999, with one of his responsibilities being the CSV franchise network. (Tyres & Accessories)

Discount Tire & Service Centers has a new sponsorship deal with the Los Angeles Angels for the 2024 season. Discount Tire said this partnership will not only benefit its customers with season-long promotions and giveaways but will also support local non-profits.

"We're thrilled to launch this strategic partnership with the Los Angeles Angels," said Sergio Andonian, president, Discount Tire & Service Centers. "As neighbors, from Anaheim, we are dedicated to serving our local communities and providing quality tire & automotive service at the most competitive prices. Together, we look forward to making a positive and lasting impact in the communities. Add baseball to the mix, and with this winning combination, the possibilities are endless."