Apollo Tyres Ltd. has hired The Brooklyn Brothers as its global creative agency.
The agency’s London office will service the account, assisting the tiremaker with building its global brand through print, electronic and digital mediums. Apollo Tyres recently set-up its global marketing office in London, which is responsible for the company’s global product strategy, marketing and communications.
“At Apollo, we were looking at having an agency on board who not only understands the automotive business, but is also in a position to work closely with us on this new phase of growth for Apollo Tyres,” said Marco Paracciani, chief marketing officer of Apollo Tyres. “Their unique methodology – ‘Invite, Activate, Amplify’ – along with their community-focused approach on our association with Manchester United Football Club, led to their selection over others.”
Apollo recently announce a three-year deal with the Manchester United Football Club.
