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20 Years: Del-Nat Celebrates Merger

Del-Nat Tire Corp. celebrated its 20th anniversary, the Jan. 1, 1989 merger of long-time private brands Delta and National.

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Today the not-for-profit, dealer-owned cooperative distributes tires and related products from its 500,000-square-foot warehouse in Memphis.  

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The National tire brand was started in 1935, and the Delta brand came along in 1959. Today the brands are marketed separately into protected territories.

Currently, there are 25 National stockholders and 49 Delta stockholders. In addition, Del-Nat sells to direct distributors in the U.S. and Canada and to export customers around the world.

Over the past year, according to Marketing Manager Denise Rawls, Del-Nat has introduced new business programs and marketing tools that bring more value to both its wholesale and retail customers. “Since we only sell within our group of stockholders and distributors, it makes sense to become more of a resource to them.”

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Del-Nat will honor its 20th anniversary during its upcoming annual Kick-Off Meeting in Memphis this April. (Tire Review/Akron)

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