The Tire Review Tire Brand Study is a compendium of how tire dealers feel the brands they regularly stock and sell perform in the market.
Once again this year, tire producers and marketers are improving products and services and are better meeting dealer expectations. As a result there is an increase in overall scores across most categories.
Tire Review’s Tire Brand Study is not a scientific research project; it measures dealer opinions and perceptions about the brands they regularly offer. In gathering data, dealers could not comment on brands they did not carry, and consumers and end-users were not polled. No tires were physically tested.
Marketplace Insights, on behalf of Tire Review, collected and analyzed dealer responses from more than 1,400 completed telephone surveys of retail and commercial tire dealers, and measures were taken to assure a fair sampling of dealers geographically and to limit the impact of large regional or national dealerships.
To be listed in these published results, a consumer tire brand had to receive at least 40 specific mentions and truck tire brands required at least 20 specific mentions. Dealers were asked to rate each brand of tires they carried on a 1 to 10 scale – 10 being highest – on a series of criteria. An aggregate overall score for each brand was calculated, averaging the results from each category.
Tire Review’s Brand Study results are available by contacting Tire Review at 330-670-1234.
Click here for the 2016 Tire Brand Study.