Cincinnati, Ohio-based Tire Discounters was honored with a 2017 ADDY Award for its brand advertising across social media.

The American Advertising Awards, known as the ADDYs, is the advertising industry’s largest competition.

“We’re extremely honored and humbled to be recognized with this award,” said Abbey Dryden, vice president of marketing for Tire Discounters. “Successful social media execution is integral to building strong, trusted relationships with our customers – which we pride ourselves on developing every day. I’m so proud of our team and their efforts.”

Tire Discounters has been in business for 40 years and is the U.S.’s eighth-largest independent tire retailer. The tire dealer has 100 locations in Ohio, Kentucky, Indiana, Tennessee, and Georgia.