ZC Rubber Launches ‘Flagship Series’ Passenger Car Tires

Following the Chinese domestic market launch, ZC Rubber says it will launch the Flagship Series passenger car tire lineup globally in the coming year.

By Tire Review Staff
January 8, 2021

ZC Rubber launched its new “Flagship Series” passenger car tires during a recent launch event in Hangzhou, China.

ZC Rubber says it unveiled the Flagship Series product line for its tire brands Chaoyang (Arisun), Westlake, Goodride and Trazano.

ZC Rubber says Flagship Series passenger car tires have achieved breakthroughs in safety, controllability and comfort by improving fuel economy, silence and grip performance, while incorporating Chinese aesthetics in the carcass design. Each brand of this series product has different features to meet a variety of consumer needs, the company says.

Following the Chinese domestic market launch, ZC Rubber says it will launch the Flagship Series passenger car tire lineup globally in the coming year.

Intended Use is Key to Understanding the Mud-Terrain Tire Market

The rise in popularity of utilizing vehicles to camp or explore more challenging terrains has propelled this segment forward.

By Denise Koeth
November 3, 2023

As with many outdoor hobbies that increased in popularity during the pandemic, an uptick in off-road enthusiasts was the result of people shifting their leisure time to outdoor pursuits. A growing number of drivers needed mud-terrain (M/T) tires for traversing through mud, gripping rocks, digging into sand and exploring other treacherous terrains.