American Omni Trading Adds New Sizes to Lancaster PLT Tire Lineup
AOT is expanding its PLT offering for the Lancaster brand with the addition of 33 popular sizes across multiple product lines.

Goodyear Shows Off Latest & Intended Tire Releases During ‘Innovation Day’
The company intends to release at least two more consumer-integrated tires during the second half of 2023.

Turbo Wholesale Tires Launches Eight New Tire Lines for 2023
Turbo Wholesale Tires hosted customers, industry partners and others to a Gala event at its Irwindale, CA headquarters.

Continental Issues Voluntary Exchange Program for PLT Tires
Continental announced a global voluntary exchange program for a total of 7,103 tires from different product lines. In the US market, a total of 2,937 tires are eligible for the exchange program that was sold through the tire replacement business or are still in tire dealers’ inventories. Continental said the tires may experience sudden air

General Tire Announces Passenger Tire Promotion
General Tire says that from March 1-April 30, 2022, consumers who purchase a set of four qualifying passenger General tires will receive up to a $70 Visa prepaid card. According to General Tire, the qualifying passenger tires are General Tire’s G-MAX AS05, an all-season ultra-high performance tire for passenger cars and crossovers, that ranges in

More of the Science Behind Traction and Braking
Depending on the type of traction or braking that a manufacturer uses as its area of focus, some tire components may be more effective than others.

BFGoodrich Launches New Advantage Control Tire
The tire launched in Canada on March 1, and will launch in the U.S. and Mexico on April 1.

General Tire Launches March/April Tire Promotion
Tires eligible for a $70 Visa prepaid card include the summer ultra-high performance G-Max RS and the all-season ultra-high performance G-Max AS05.

The Science Behind Traction and Braking
This article reviews the definition of traction and braking in different conditions and the effect of the tire parameters on those performance aspects.

ZC Rubber Launches ‘Flagship Series’ Passenger Car Tires
Following the Chinese domestic market launch, ZC Rubber says it will launch the Flagship Series passenger car tire lineup globally in the coming year.

Selling Long-Lasting Tread Life
Successful dealers know that long-lasting tread characteristics, matched to a specific application, can be the difference between a satisfied customer and a dissatisfied one.

Shifting Consumer Behavior Reshapes PLT Tire Segments
COVID-19 continues to impact PLT tire segments, but with this comes an opportunity to deliver a seamless customer journey.
