“This year’s program is focused more than ever on increasing the profitability of our service partners,” said Sheryl Bomia, North American aftermarket programs manager for Tenneco. “We’ve taken the program to new heights through extensive national marketing and advertising programs plus improved training modules and premium product offerings. It’s one of the biggest and best incentive programs in the industry and a central tool for growing ride control, brake, exhaust and performance business.”
The 2007 program is themed “Driving Safety: Driving Business,” and includes consumer advertising, consumer and trade promotions, sales incentives and sales and technical training.
In addition, each member location is listed within the popular “Dealer Locator” sections of the monroe.com, monroebrakes.com, walkerexhaust.com, dynomax.com, and gorancho.com Web sites. Member shops will receive a complete Expert Plus merchandising kit that features a neon-lit Monroe “50,000 Miles” replacement recommendation sign and a variety of other high-impact, point-of-sale materials, as well as a new CD-based rewards catalog for use in redeeming points for exciting premiums.
Membership in the 2007 Tenneco Expert Plus program is $59.99 per business location. For more information or to enroll in the 2007 Tenneco Expert Plus Program, contact 800-603-6834 or send an email to [email protected].
