Yokohama Tire Partners with FuelFest for Fifth Straight Year
Yokohama Tire is sponsoring FuelFest, a charity event celebrating cars and music.
Team Yokohama Driver Wins UTV Class at NORRA Mexican 1000
Kristin Matlok becomes the first woman to win the UTV class at the NORRA Mexican 1000.
Yokohama Tire and Electrify Expo Partner on EV Section
Yokohama is the presenting sponsor of ‘Electrify Showoff Driven by Yokohama.’
Yokohama Completes Acquisition of Trelleborg Wheel Systems
According to the manufacturer, the TWS acquisition is part of its strategic initiatives to expand its OHT business.
Yokohama Rubber to Supply Avid Tires for Subaru OE
The new Subaru Impreza will feature Yokohama’s Avid S34 tires as it’s OE tire.
Yokohama Tire Announces Spring Rebate
Consumers can earn up to $125 back after purchasing four or five select Yokohama tires.
Yokohama Tire Announces New Diversity Racing Program
The tire maker is partnering with MDK
Motorsports on its ‘Yokohama All-In’ diversity initiative.
Southern Tire Mart Buys Friend Tire Company
Sales of the Yokohama brand through Friend Tire have been transferred to Southern Tire Mart, as of April 1.
Virginia Yokohama Tire Plant Produces 100-Millionth Tire
The 100 millionth tire was a Geolandar A/T G015.
Yokohama Rubber Begins Production, Sales of HLC Tires
Yokohama Rubber is developing high load capacity tires in response to the rise in heavy-duty passenger vehicles.
Commercial Van Tire Segment Continues to Deliver Growth
In addition to increased e-commerce sales during the pandemic, many elements have influenced the growth of the commercial van tire segment.
Yokohama Rubber Gains UK Clearance for Trelleborg Aquisition
The UK’s Competition and Markets Authority granted Yokohama Rubber “unconditional clearance” for its planned acquisition of outstanding shares of Trelleborg Wheel Systems.
