featured Archives - Page 31 of 33 - Tire Review Magazine
Training and Technology Will Lead the Way in OTR Tires

When we look at how OTR tires keep up with innovations in equipment, it’s all about maximizing productivity.

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When You Should Change Tire Inflation Pressure on the Placard

In this Continental Tire Garage Studio video, we explain when you should change pressure to suit your customer’s tire choice.

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Tracking Seismic Shifts in the Tire Industry

Since the beginning of the pandemic in April 2020, the US economy has been under constant pressure: inflation, interest rates and gas prices have created a super-challenging marketplace. The tires ecosystem itself has faced a series of seismic jolts – the supply chain in triage, global factories shuttering and at-home workers creating a decline in

State of Tire Service and the Aftermarket

Here we are at the beginning of the year – how did the industry do last year? What might we expect in 2023? Short answer: Despite continued challenges and uncertainty, the industry has continued to adapt and perform robustly while driving activity has resumed in aggregate. In this article, I touch on a variety of

Telle Tire Acquires Jerry’s Tire Sales, Subaru Store for New HQ

Telle Tire is expanding in 2023 with plans for 20 locations by the summer.

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Educate Your Customers to Build a Trustworthy Relationship

In this Continental Tire Garage Studio video, we talk about how tire dealers across the country build trust with customers.

Hoosier Introduces New Sprint Car Dirt Tires

Hoosier Racing Tire has introduced a newly designed rear drive tire for sprint car dirt racing in 2023. The new rear tires feature an updated symmetrical tread pattern design and profile allowing competitors to rotate tires to extend use and longevity, the company said. “Our manufacturing team has expressed the need for mold replacements due

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Omni United Announces EV Strategy

Omni United, makers of Radar, Patriot and Roadlux Tire brands, has announced its plans to serve EVs. The company said its new EV strategy is a two-pronged approach wherein the first phase will see EV-compatible ranges while the second phase will have a dedicated specialty EV range. In Phase 1, the company’s EV-compatible tires will

Omni United EV strategy carbon neutral
Bartec Releases Latest TPMS Tool Software Update

Bartec USA has released the latest TPMS tool software update, which the company says adds significant coverage for the Rite-Sensor. In addition, the update adds new model year tool coverage and increases Bartec’s OBD II capabilities. Bartec said it is continuously developing aftermarket sensor coverage while improving tool features and functions. Its latest software release

Bartec TPMS Tool Update
Yokohama Pledges Support for Indonesian Natural Rubber Farmers

The Yokohama Rubber Co., Ltd., signed a memorandum of understanding (MOU) with PT Kirana Megatara Tbk, a major natural rubber supplier in Indonesia, to cooperate in efforts to provide economic support for Indonesian natural rubber farmers as well as improve traceability to ensure transparency and soundness of the natural rubber supply chain. The MOU with

Indonesia rubber trees
Toyo Tires Celebrates Opening of Serbia Factory

Toyo Tire Corp. announced the official opening of its new passenger vehicle tire factory in the Municipality of Indjija, the Republic of Serbia. Production had partially started in July 2022 as the factory became operational with all equipment being installed, Toyo said. President Aleksandar Vučić of the Republic of Serbia and a long list of

Toyo Tire Serbia Factory
Formula DRIFT Renews Partnership with GT Radial

Formula DRIFT renewed its partnership with GT Radial for another three-year term to provide tires to teams in the PRO Championship through the 2025 season. Additionally, GT Radial has extended its agreement to remain the Official Tire of PROSPEC for another two years, taking it through the 2024 season.  Joining PROSPEC in 2021, all drivers will