Omni United Announces EV Strategy

Omni United Announces EV Strategy

Omni United, makers of Radar, Patriot and Roadlux Tire brands, has announced its plans to serve EVs. The company said its new EV strategy is a two-pronged approach wherein the first phase will see EV-compatible ranges while the second phase will have a dedicated specialty EV range.

In Phase 1, the company’s EV-compatible tires will be engineered to offer lower rolling resistance for improved vehicle range, a wear-resistant compound to reduce wear from the high EV torque and increased safety through improved wet braking and improved handling characteristics. These will be based on Radar Tires’ existing platforms, which include the premium all-season range for North America and high-performance summer ranges–the Dimax R8+ and RPX 800-E for Europe and Asia. All ranges are currently undergoing testing and are expected to launch in the target markets simultaneously in Q1 of 2023, according to Omni United.

Under the company’s flagship Radar Tires brand, a new range of premium electric vehicle fitments will be designed in collaboration with the renowned Italian automotive design house GFG Style. These fitments will be the second tire range designed in collaboration with GFG. The specialty range will cater to all key EV requirements such as reduced rolling resistance, which directly impacts the range of the vehicle; higher load-carrying capabilities to accommodate the additional weights of the battery packs; use of an improved compound to accommodate increased tire wear; and reduced noise levels for added comfort. This range will feature a summer pattern and initially be launched for the European market in 16 sizes ranging from 18- to 21-in. rim diameters. This second range will be launched throughout 2023, the company says.

“Omni United has always taken a unique and forward-thinking approach to sustainability with our Radar brand being the first tire brand to be manufactured carbon-neutral since 2013,” said GS Sareen, president and CEO of Omni United. “As the automotive industry is making strides to shift towards a more sustainable future we want to continue investing in a cause that we have believed in since more than a decade back. We want our dealers and consumers to have access not only to sustainable mobility solutions but also stress the importance of a product that meets the growing electric vehicle market needs while leveraging cutting-edge style and design.”

With the continued growth of the electric vehicle market and shift towards a more sustainable future, Omni United has aimed to continually improve its product offerings and business practices towards a more sustainable future.

You May Also Like

Yokohama Rubber reveals 2024 motorsports activity plan

Yokohama said participation in motorsports activities is crucial to its efforts to strengthen the Advan and GeoLandar brands.

Yokohama-Nitrocross

Yokohama Rubber revealed its motorsports activity plan for 2024. The company said participation in motorsports activities is crucial to its efforts to strengthen the Advan and GeoLandar brands and is again participating in a wide variety of motorsports events around the globe, from top-category to grassroots events.

Yokohama Rubber will again supply its Advan tires to many teams participating in motorsports events, such as Japan’s Super GT, the Nürburgring 24-Hour Race and the Pikes Peak International Hill Climb. Yokohama Rubber’s GeoLandar tires will be supplied to teams participating in off-road races in North America and Asia, including the Baja 1000, King of the Hammers, the Mint 400 and the Asia Cross Country Rally.

TIA’s Advanced Farm Tire Service training to take place in June

The training class for technicians in the agricultural and farm tire industries is set to take place June 11-14.

TIA_training-
Maxxis-sponsored athletes make podium, overall top 10 at Mint 400

Maxxis athletes Michael McFayden, Ethan Ebert and Trey Gibbs had podium finishes at the Mint 400 on Maxxis RAZR XT tires.

2024-mint400-maxxis
Sun Auto Tire reveals winner of Ford Bronco Sport giveaway

Lowell Anderson entered the giveaway at his local Sun Auto Tire & Service store while receiving a routine oil change.

Sun-Auto-Bronco-giveaway
Nokian Tyres holds bracket challenge on worst roads in North America

In 2023, the tiremaker’s audience voted Quebec as the province or state with the worst road conditions on the continent.

Pothole-Protection-from-Nokian-Tyres

Other Posts

How AI is being used in your shop

AI has been around in the aftermarket for over 20 years, making life easier for techs and shop owners without ever threatening their jobs.

TR-Continental-AI
How do you define a tire tier?

Tire dealers provided various views on what attributes define a tire manufacturer’s tier.

RwtNMAR tire tiers
Three spark plug service and replacement tips

How to avoid and overcome roadblocks that may come up during the removal or installation of spark plugs.

Continental-sparkplug
Hankook to display its iON tire lineup at this year’s Electrify Expo

Hankook will also sponsor Electrify Expo’s Demo District, designed to provide hands-on experiences with EVs.

Hankook-iON-Electrify-Expo